Kellogg’s : Lancement de 50 nouveaux produits aux USA

Kellogg’s unboxes 50 products across cereal and snack segments

Kellogg has launched more than 50 new products across the breakfast cereals, snacks and gourmet frozen food categories.

The new products include Special K Nourish granola, Kellogg’s Cinnamon Frosted Flakes and Pop-Tarts coffee-inspired toaster pastries. There is also Cheez-it Duoz bacon and cheddar crackers and five bold flavours of Pringles Loud crisps – the new corn and grain snacks with bold flavours that FoodBev revealed yesterday.

“We know that people are looking for a variety of things when they choose food for themselves and for their families,” Kellogg North America president Paul Norman explained. “They want food that is fun and exciting, wholesome and nutritious, convenient and, of course, delicious. We are passionate about delivering products that meet a wide range of needs.”

Many of the new foods are made with flavour and colours from natural sources, including new Kellogg’s Disney Princess cereal and snacks including Special K Nourish Bites and Nutri-Grain Bakery Delights crumb cakes. The entire line-up of Eggo frozen breakfast products will also now be made with flavours and colours from natural sources.

The new products will be widely available across the US this month.

Kellogg’s new products in full:

Breakfast foods

  • Kellogg’s Raisin Bran Crunch apple-strawberry cereal puts a sweet spin on heart-healthy bran
  • Two new flavours of Kellogg’s Special K Nourish with an abundance of wholesome ingredients
  • Kellogg’s Cinnamon Frosted Flakes is a new version of the Frosted Flakes brand
  • Pop-Tarts and Dunkin’ Donuts have introduced the first indulgent coffee-flavoured toaster pastries – mocha and vanilla latte
  • Kellogg’s Despicable Me cereal with brown sugar vanilla flavour and large pieces of marshmallow
  • Kellogg’s Disney Princess in a collectable series of four sparkling packages, each featuring a different Disney princess, in strawberry flavour
  • Kellogg’s Disney Moana cereal featuring swirl-shaped cereal pieces with a mixed berry flavour and island-inspired marshmallow shapes
  • Keebler Cookie cereal including real miniature chocolate chip cookies mixed with cookie dough-flavoured pieces


  • Pringles Loud new snacks in five ‘bold’ flavour-ways, with either a corn or multi-grain and vegetable base
  • Town House crackers and hummus for a portable, single-serve snack option that combines pita or flatbread crackers with natural humus
  • Special K Nourish Bites are new poppable snack bites with premium ingredients including dark chocolate, pistachios, almonds and blueberries
  • Special K Protein Bites provide 9g of protein per serving and come in peanut butter chocolate and caramel nut flavours
  • Nutri-Grain Bakery Delights deliver a fresh-baked taste and cake texture with 8g of whole grain and no artificial flavours, preservatives and colours
  • Special K Nourish bars debut new caramel almond sea salt and chocolate coconut cashew flavours
  • Cheez-It Duoz crackers bring new variety and intensity to the snack aisle by adding bold new cheddar and bacon, and jalapeño and cheddar jack flavours 
  • Keebler Club Bites sandwich crackers provide the buttery taste of Club crackers and real cheese or peanut butter

Frozen foods

  • All of Kellogg’s frozen Eggo line, including waffles and breakfast sandwiches, is now made with natural flavours and colours
  • MorningStar Farms’ Veggie Bowls include chicken pot pie, Moroccan medley, chicken tikka masala, Italian veggie bake, and Japanese soba noodles

Posted By: News Deskon: January 11, 2017 In: BakeryFoodIndustriesInnovationNew products