Communication et marketing

Walmart Canada revamps its media business
The big-box retailer is leveraging data to connect the brands its sells with its shoppers in more meaningful ways Lire la suite >>
Brand formerly known as Aunt Jemima reveals new name
The longtime brand announced in June that it would rebrand because « Aunt Jemima’s origins are based on a racial stereotype. » Lire la suite >>
With ‘Haulers,’ No Frills marketing packs a powerful punch
The slightly offbeat platform has people buzzing about the discount grocery chain on Twitter Lire la suite >>
Jeff Bezos is stepping down as Amazon CEO
Amazon founder Jeff Bezos will step down from his role as chief executive later this year and transition to the role of executive chair, the company said Tuesday. He will… Lire la suite >>
Souveraineté alimentaire: Étrangers, pas touche à Metro, dit Québec
Pas question de laisser des étrangers s’emparer de Metro, la dernière chaîne de supermarchés québécoise, a martelé hier François Legault. Lire la suite >>
Posthaste: A quarter of Canadian workers consider quitting their jobs as stress levels shoot up
Canadian workers reported an increase in depression, anxiety, isolation and even productivity Lire la suite >>
The Grocery Foundation welcomes McCain Foods president to the board
Danielle Barran, president, McCain Foods has joined The Grocery Foundation’s board of directors. Lire la suite >>
Un recours collectif autorisé contre Subway pour fraude alimentaire
La Cour d’appel vient d’autoriser un recours collectif, initié en 2017, contre l’entreprise Subway. Des consommateurs reprochent à la firme de ne pas servir de « vrai poulet » dans… Lire la suite >>
Squish CEO Sarah Segal takes over from father as head of DavidsTea
The CEO of candy retailer Squish is taking over from her father as head of insolvent tea company DavidsTea. Lire la suite >>
‘It’s our Super Bowl’: How food manufacturers are preparing for an unorthodox holiday season
The pandemic has upended how consumers plan to celebrate, prompting CPG companies to reduce product sizes, tout offerings for novice cooks and shift more resources online. Lire la suite >>
Loblaw creates a TV show for the holidays
Grocer enlists the help of eight Canadian celebrities to promote the ways its President’s Choice brand can bring some joy this season Lire la suite >>
Une reconnaissance nationale pour le PDG de Metro
Le PDG de Metro Eric La Flèche est le récipiendaire 2020 du prix du PDG de l’année au Canada. Il succède à un autre Québécois, Lino Saputo Jr. Lire la suite >>