Communication et marketing

The big-box retailer is leveraging data to connect the brands its sells with its shoppers in more meaningful ways Lire la suite >>

The longtime brand announced in June that it would rebrand because « Aunt Jemima’s origins are based on a racial stereotype. » Lire la suite >>

The slightly offbeat platform has people buzzing about the discount grocery chain on Twitter Lire la suite >>

Amazon founder Jeff Bezos will step down from his role as chief executive later this year and transition to the role of executive chair, the company said Tuesday. He will… Lire la suite >>

Pas question de laisser des étrangers s’emparer de Metro, la dernière chaîne de supermarchés québécoise, a martelé hier François Legault. Lire la suite >>

Canadian workers reported an increase in depression, anxiety, isolation and even productivity Lire la suite >>

Danielle Barran, president, McCain Foods has joined The Grocery Foundation’s board of directors. Lire la suite >>

La Cour d’appel vient d’autoriser un recours collectif, initié en 2017, contre l’entreprise Subway. Des consommateurs reprochent à la firme de ne pas servir de « vrai poulet » dans… Lire la suite >>

The CEO of candy retailer Squish is taking over from her father as head of insolvent tea company DavidsTea. Lire la suite >>

The pandemic has upended how consumers plan to celebrate, prompting CPG companies to reduce product sizes, tout offerings for novice cooks and shift more resources online. Lire la suite >>

Grocer enlists the help of eight Canadian celebrities to promote the ways its President’s Choice brand can bring some joy this season Lire la suite >>

Le PDG de Metro Eric La Flèche est le récipiendaire 2020 du prix du PDG de l’année au Canada. Il succède à un autre Québécois, Lino Saputo Jr. Lire la suite >>