Communication et marketing

Posthaste: A quarter of Canadian workers consider quitting their jobs as stress levels shoot up
Canadian workers reported an increase in depression, anxiety, isolation and even productivity Lire la suite >>
The Grocery Foundation welcomes McCain Foods president to the board
Danielle Barran, president, McCain Foods has joined The Grocery Foundation’s board of directors. Lire la suite >>
Un recours collectif autorisé contre Subway pour fraude alimentaire
La Cour d’appel vient d’autoriser un recours collectif, initié en 2017, contre l’entreprise Subway. Des consommateurs reprochent à la firme de ne pas servir de « vrai poulet » dans… Lire la suite >>
Squish CEO Sarah Segal takes over from father as head of DavidsTea
The CEO of candy retailer Squish is taking over from her father as head of insolvent tea company DavidsTea. Lire la suite >>
‘It’s our Super Bowl’: How food manufacturers are preparing for an unorthodox holiday season
The pandemic has upended how consumers plan to celebrate, prompting CPG companies to reduce product sizes, tout offerings for novice cooks and shift more resources online. Lire la suite >>
Loblaw creates a TV show for the holidays
Grocer enlists the help of eight Canadian celebrities to promote the ways its President’s Choice brand can bring some joy this season Lire la suite >>
Une reconnaissance nationale pour le PDG de Metro
Le PDG de Metro Eric La Flèche est le récipiendaire 2020 du prix du PDG de l’année au Canada. Il succède à un autre Québécois, Lino Saputo Jr. Lire la suite >>
Ferrero appoints new president for Canadian business
Alessandro Natola has been tapped to focus on driving innovation in new categories and channel growth Lire la suite >>
Mars drops Uncle Ben’s, reveals new name for rice brand
The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Lire la suite >>
Giant Tiger chooses company insider to replace founder Gordon Reid as CEO
Giant Tiger Stores Ltd. says veteran company executive Paul Wood will take up the reins as founder Gordon Reid steps down from his role as chief executive of the discount… Lire la suite >>
Alimentation. Toucher les consommateurs grâce à de nouveaux outils de communication
Face à des consommateurs de plus en plus axés sur le numérique, les professionnels de l’alimentaire doivent prendre la parole et communiquer sur les bons supports. La Business Unit Alimentation… Lire la suite >>
Kraft Heinz Canada hires Diana Frost
With more than 15 years experience in marketing, Frost joins the company as chief growth officer Lire la suite >>